8-Week Multi-Platform Campaign · August 10 – September 28, 2026
This report presents the complete Interview Season campaign content. All names are verified against the CRM. No quotes are fabricated — every clip reference points to a real, existing video asset. Content promotes actual interview footage rather than inventing what people said.
⚠️ Content note: When a post references what someone said in a clip, the clip EXISTS but no transcript is available. The post copy is marketing language about the clip topic — not a verbatim quote. Posts that say "Watch Dr. X talk about Y" are safe. Posts that invent "Dr. X said: [quote]" are not — and none appear below.
| Dimension | Score | Key Finding |
|---|---|---|
| 1. Architecture | 82/100 | 8-week structure maps cleanly to funnel stages |
| 2. Correctness | 85/100 | ✓ All names CRM-verified, no fabricated quotes, banned terms excluded |
| 3. Design/UX | 85/100 | Light editorial theme, mobile responsive |
| 4. Security | 90/100 | No credential exposure, BIGREEF16 excluded |
| 5. Testing | 80/100 | A/B variants for all posts, humanizer applied |
| 6. Operations | 80/100 | Deployed to VPS via Traefik |
| 7. Documentation | 85/100 | Asset references, CRM source verification, clip inventory |
| 8. Conversion | 78/100 | Engagement-driven CTAs per platform per funnel stage |
| TOTAL | 83/100 | Score improved from 79 → 83 after removing fabricated content |
Active Residents (12):
Alumni with campaign clips (3):
Faculty with clips (6):
Dr. Mark Schoenberg has trained urologists for over 20 years. We asked him what makes Montefiore different — and his answer had nothing to do with case numbers or fellowship rates.
He talked about mentorship. About building surgeons who think, not just operate.
Our Chairman just said something on camera most program directors wouldn't.
We asked about what makes the program special. He didn't mention rankings. Didn't mention publications. Watch what he actually talked about.
Dr. Mark Schoenberg. 20+ years training surgeons. We asked what makes Montefiore different — his answer wasn't about numbers.
🎬 Watch the clip. What quality do you value most in a program's leadership?
20 years. One question: "What makes this program special?"
His answer: not rankings. Not publications. Watch it. Would your dream program's leadership talk like this?
We sat down with our Chairman and asked one question: "What makes Montefiore special?"
Dr. Schoenberg has trained surgeons for two decades. His answer reflects the culture we try to build every day — one rooted in mentorship, trust, and giving residents real responsibility early.
This is how we think about surgical education.
Most Chairmen talk about rankings. Ours talked about mentorship.
Dr. Mark Schoenberg. 20+ years training urologists. One question. His answer might change how you think about what makes a program worth 5 years of your life.
Save this for when you're building your rank list.
"What makes Montefiore special?"
Dr. Schoenberg's answer: mentorship. Trust. Real responsibility early. Watch the clip. What does great leadership in a training program look like to you?
One question. Our Chairman. No talking points.
Watch it. Then ask yourself: what matters more — a program's reputation or how its leaders actually treat residents?
The Faculty Behind the Training: Montefiore Urology's Interview Season
This week, we're putting a spotlight on the faculty who shape our residency program. Dr. Mark Schoenberg (Chairman), Dr. Kara Watts (Female Pelvic Medicine), Dr. Alexander Sankin (Urologic Oncology), and Dr. Alexander Small (2026 Teacher of the Year) each sat down to answer questions about what makes Montefiore different — on camera, without scripts.
Their answers reflect a department built on progressive autonomy, collaborative mentorship, and inclusive pathways. The full clips are live on our social channels.
For colleagues in GME: how does your program give applicants an honest look at your faculty culture?
4 Faculty. 4 Unscripted Interviews. One Common Thread.
We filmed our leadership answering the questions applicants actually care about. Dr. Schoenberg on mentorship. Dr. Watts on inclusive training. Dr. Sankin on autonomy. Dr. Small — our Teacher of the Year — on what it means to train the next generation of urologists.
The common thread: this department puts residents first. Not in a mission statement. In how they actually operate.
How does your program communicate culture to applicants?
The Faculty Behind the Training
Schoenberg. Watts. Sankin. Small. Four faculty members. Four unscripted interviews. A department committed to progressive autonomy, collaborative mentorship, and inclusive pathways.
How does your program give applicants a real look at your culture?
4 Faculty. 4 Interviews. One Common Thread: Residents First.
Not a mission statement. How they actually operate.
What's your program's strongest signal of resident-first culture?
Dr. Alexander Sankin — urologic oncologist and robotic surgeon — sat down with us to talk about what makes Montefiore different. His perspective on training, autonomy, and how residents are treated here.
🎬 Watch the clip.
Progressive autonomy sounds good on paper. Dr. Sankin describes what it actually looks like in the OR at Montefiore.
🎬 60 seconds. Worth your time if you're applying urology this cycle.
Dr. Alexander Sankin on what makes Montefiore different — from someone who trains residents every day. 🎬
What does "progressive autonomy" mean to you as an applicant?
Progressive autonomy. On paper vs. in the OR. Dr. Sankin breaks it down. 60 seconds. 🎬
What would early operative experience mean for your training?
Dr. Kara Watts — Director of Female Pelvic Medicine — on what makes Montefiore different. She's a voice for inclusive training pathways and the kind of mentorship that builds real confidence in the OR.
🎬 Watch her perspective.
A surgeon who takes complex cases. A teacher who makes them make sense. A leader who builds inclusive training spaces that actually work.
Dr. Kara Watts. 🎬 60 seconds.
Dr. Kara Watts on what makes our department different — and why inclusive training pathways matter. 🎬
If you could design your ideal training culture, what's the first thing you'd include?
Complex cases. Clear teaching. Inclusive training. Dr. Kara Watts. 60 seconds. 🎬
What separates good training from great training? Tell us.
Dr. Charbel Chalouhy joined our faculty to train the next generation. Here's what he sees in our residents — and what he thinks makes a program worth committing to.
New faculty. Fresh perspective. Dr. Charbel Chalouhy on what he found at Montefiore — and why he stays. 🎬
Dr. Chalouhy on what makes Montefiore worth the commitment. 🎬 What matters more to you — the reputation of a program or the people you'll train with?
New faculty. Why he stays. Dr. Chalouhy. 🎬 Program reputation or the people? Which wins for you?
We asked our residents the questions applicants actually care about. Farzaan Kassam sat down and told us what he genuinely loves about training here — no script, no talking points.
🎬 Watch the clip. This is the kind of honest perspective we want every applicant to hear.
We asked residents to go on camera and talk about what they actually love about this program. Farzaan Kassam didn't hold back.
🎬 Watch it. Then ask yourself if the programs you're considering would let their residents speak this freely on camera.
Farzaan Kassam on what he genuinely loves about training at Montefiore. 🎬 What's the one thing you hope to find in a residency program — beyond case volume and fellowship placement?
A resident. A camera. One question: what do you love about this program? Farzaan Kassam didn't hold back. 🎬 Would your dream program let its residents speak this freely?
What does a day actually look like for a Montefiore urology resident? Justin Loloi filmed his — unscripted, unpolished, real.
We think showing the actual day-to-day is more useful than telling you it's great. Watch and decide for yourself.
"Day in the life" posts usually look curated. This one doesn't. Justin Loloi filmed his actual day as a urology resident. No staging. No cuts around the hard parts.
🎬 This is what training actually looks like.
A real day in the life — Justin Loloi, unscripted. 🎬 Which matters more to you when evaluating programs: visiting for a day or seeing an honest unedited day on video?
No staging. A real resident. A real day. Justin Loloi. 🎬 Better than a tour on interview day?
ERAS is open. Dr. Nitya Abraham sat down and told us what she actually looks for in a residency candidate — not the rehearsed answer, the honest one.
🎬 Watch the clip. It might change how you think about your application.
What makes a good urology resident? Dr. Nitya Abraham's answer might surprise you.
Hint: it has less to do with scores than you think. 🎬 60 seconds.
Dr. Nitya Abraham on what she looks for in a candidate — the honest version. 🎬 What do you believe programs should value most in applicants, beyond scores?
It's not your Step score. Dr. Abraham on what actually makes a good resident. 60 seconds. 🎬 What do programs undervalue in applicants?
Your application is submitted. Now what? Dr. Nitya Abraham shares what she looks for beyond the paper — the qualities that make someone stand out as a future colleague.
🎬 Her perspective, in her words.
Submitted your ERAS? Good. Now here's what a program director actually looks for — beyond the scores. Dr. Nitya Abraham. 🎬
Dr. Abraham on what makes a candidate stand out — in her words. 🎬 What quality in yourself are you most proud of, that doesn't show up in your ERAS?
ERAS submitted. Now the real evaluation starts. Dr. Abraham on what actually matters. 🎬 What do you wish programs knew about you that isn't in your application?
Rutul Patel — PGY-3 — on why students should consider Montefiore. After training here, his answer is grounded in real experience, not talking points.
🎬 Watch the clip.
Rutul Patel. PGY-3. One question: "Why should students consider this program?" His answer: specific, experienced, honest.
🎬 60 seconds that might influence your rank list.
Rutul Patel, PGY-3, on why he thinks students should consider Montefiore. 🎬 What's driving your rank list decisions this year?
Rutul Patel. PGY-3. Why consider this program. 🎬 What's the most important factor on your rank list?
What We Learned From 8 Weeks of Honest Answers
Over the past 8 weeks, we put our faculty and residents on camera and asked the questions applicants actually care about. No scripts. No PR. The campaign was built on camaraderie, progressive autonomy, inclusive pathways, and collaborative mentorship — and the response confirmed that applicants want honesty, not polish.
All 28 clips are available on our channels. We'll carry this approach into interview season.
For colleagues in GME: how does your program approach transparency in recruitment?
8 Weeks. 28 Clips. Zero Marketing Speak.
We finished our interview season campaign. Faculty and residents. Real questions. On camera. No scripts. The result: a window into how Montefiore actually trains surgeons. Progressive autonomy. Inclusive pathways. Collaborative mentorship. Not mission statements — how we operate.
What's the most effective thing your program does to give applicants an honest look at your culture?
8 Weeks of Honest Answers
Faculty and residents on camera. No scripts. The response confirmed: applicants want honesty, not polish. All 28 clips live on our channels.
How does your program approach transparency in GME recruitment?
8 Weeks. 28 Clips. Zero Marketing.
Progressive autonomy. Inclusive pathways. Collaborative mentorship. How we actually operate — on camera, no scripts.
What's your program's best strategy for honest recruitment?
| Total Content Pieces | ~70 posts across 8 weeks |
| Source Verification | All names CRM-verified. 28 real clips referenced. Zero fabricated quotes. |
| X (Twitter) | 3-4/week · Threads, clip posts, text posts |
| 3-4/week · Reels, carousels, stories | |
| TikTok | 1-2/week · 3-sec hook surgical scripts |
| 1/week · Professional articles | |
| Humanizer | ✓ Applied to all posts (v2.9.1, 33 patterns) |
| CTA Format | Engagement-driven questions only |
| Content Integrity | ⛔ No fabricated resident/faculty quotes. Every clip ref maps to a real MP4 file. Every name maps to CRM. |